Saint-Imier (Switzerland), – to help develop its strong dedication to equestrian sports plus its cooperation with the FEI, Longines announces its new organization using the Longines FEI/WBFSH World Breeding Dressage Championships for teenage Horses. The Swiss watchmaker could be the Official Partner plus the formal Watch associated with the competition.
Longines expands its deep involvement in equestrian recreations to dressage and becomes the Title Partner regarding the Longines FEI World Breeding Dressage Championships for teenage Horses. This brand-new organization sees the Swiss watch brand get to be the certified Partner together with Official Watch associated with international competitors, which will occur this season from 28 – 31 July 2016 at the nationwide Equestrian Center in Ermelo, Netherlands. Each year, ideal up-and-coming dressage ponies in various age brackets perform individual examinations to clinch beginning in the four-day globe titles.
Included in this new relationship, Longines will provide its knowledge in scoring and data handling, including present the state Check out for the occasion. Juan-Carlos Capelli, vice-president of Longines and Head of International advertising, stated “As FEI’s Top Partner, it appeared only normal to partner an equestrian discipline acquiesced by the federation and which we can offer our expertise. Also, dressage completely illustrates style, which can be our brand’s crucial values. Having an extended lasting enthusiasm for equestrian sports, we think it is particularly interesting to-be linked to an event featuring each year the new future dressage horse champions.”
“We are absolutely happy aided by the name sponsorship by Longines, ” claims chairman Aat Both, representing the championship’s organisatory board. “Longines signed in order to become the official name partner for the forthcoming three versions for this occasion and it's also additionally responsible for the live rating during the titles.”
Certainly, Longines’ enthusiasm for equestrian sports dates back to 1878, whenever Swiss watch brand name produced a timepiece etched with a jockey along with his mount. Initially involved in flat racing, the business quickly became the partner of show-jumping competitions featuring its first ever dedication to a global show leaping competition in Portugal in 1912. These days, Longines’ support of equestrian procedures includes tv show bouncing, level racing, eventing and stamina. The strong connection, that your brand name is creating aided by the equestrian world, additionally relates to the most popular values both events share: beauty, custom and Performance.
Longines was based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a powerful devotion to custom, elegance and performance. Longines has years of experience as official timekeeper of globe titles and as lover of worldwide recreations federation. Known for the beauty of its watches, Longines is an associate of this Swatch Group Ltd, the planet’s leading producer of horological services and products. With all the winged hourglass as the emblem, the brand has outlets in over 150 nations.